Floating Markets In Vietnam

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Floating market is the main merchandise type of the farmers and wholesalers in the Southwest of Vietnam. This type of market was originated from the hydrologic characteristics of this area where rivers and canals are interlaced and easy for transportation by boats. In the market, both of the sellers and buyers use wooden boats as means of transport and storage. People usually choose the river reach that is not too deep or narrow so that they can embark the boats as well as row away easily.

The market often starts in early morning and operates for whole day. The main trading products are fruits and farm produces. People recognize each other’s products by the items hang on the bamboo pole in front of the boat. Thanks to the fertile land, growing fruits is very productive in the Southwest provinces, the market is always busy accordingly. Fruits and farm produces are sold for retailers or individuals at very cheap prices. It’s also easy to bargain with the sellers as they are naturally friendly and open-minded.

The most popular floating markets in this area include Cai Rang floating market (the largest one, about 5 km from Can Tho city towards Soc Trang province), Cai Be floating market (in Tien River in the intersection of 3 provinces: Tien Giang, Vinh Long, Ben Tre), Phong Dien market (17 km from Can Tho province), Chau Doc market (An Giang province), Phung Hiep market (Hau Giang province).

The merchandising activities and the colorful fruits and produces have created the distinguished appeal of the floating markets, which attract thousands of tourists every year coming to visit. However, to deploy it effectively to tourism, floating markets need more professional management from authorities.

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